Brand: Women’s Outdoor Summit
Assets created: Visual brand identity, logo variations, social media post templates, website
Aesthetic: Bright and bold, but not overtly-feminine, the color palette is inspired by summit sunrises, golden tamarack pines, and the clear depths of alpine lakes.
Brand: Real Talk Radio
Assets created: Visual brand identity, logo variations, podcast cover art, social media post templates
Aesthetic: The host wanted art that exuded a mood of warmth for her conversation-based show, so I curated a warm palette of sunrise tones and desert hues & painted textured layers of this gradient that served as the foundation for all branding elements.
Brand: Sex Outside
Assets created: Visual brand identity, logo variations, podcast cover art, social media elements, product designs, and initial website setup
Aesthetic: I took a mood board of vibrant sea life and abstracted the concept of jellyfish to be something more suggestive of movement, mountains, or body shapes. The vibrant color palette is a little bit groovy and a lot of fun.
Brand: Ravel Media
Assets created: Brand identity, logo suite, website
Aesthetic: Ravel’s branding was inspired by the warm and timeless texture of woven goods and linen paper, with forest elements of fir and mulberry. It feels subdued in color, but with the combination of an embroidered logo and the use of bold typefaces, the brand mixes modernity with careful craft and classic type.
Brand: Underneath It All
Assets created: Podcast cover art, logo variations, visual brand identity, website
Aesthetic: This podcast digs into mental health issues and their relation to the outdoors, and the host wanted to include roots in the cover art. The artwork and overall aesthetic combines botanical illustrations of prairie plants with retro-inspired greens and goldenrod.
Brand: Nomads at the Intersections
Assets created: Text logo variations, visual brand identity
Aesthetic: I coordinated artwork production for this show and created a brand identity for this revamped podcast. Artist Karen Ceballos designed the cover art with my direction, while I created text logo variations and a visual branding guide that the hosts utilized in their website creation and social media marketing.
